Web videos are the next frontier of Internet marketing; with an audiovisual upper hand you can be sure to stick out among competitors as a front-runner There are a ton of ways that videos can help out a business, big or small, here are the ten best reasons to incorporate videos into your website:
1. Give It Some Personality
A web video is a great way to give some personality to a web site. A wall of text and pictures can be cold and off-putting but a web video will give the consumer something to engage with. From a voice over, to an on-screen talent, having a video on your website can give your page the extra edge and personality and fun!
2. Present More Information
By implementing web videos onto your site you’ll be able to present more information to the consumer in a fun and fast way. By utilizing scripted material as well as on-screen text, you can convey messages that would once be paragraphs long into a short quick snippet. Information can also be presented through the video b-roll you use!
3. Boost in SEO
Videos are now becoming a fantastic way to give your website a boost in SEO. By utilizing video SEO tactics on all of the videos you upload onto your site you are 53 times more likely to get a front page ranking on search engines. This is because there has been a recent push by search engines, namely Google, to make searches more “universal” and since there is less competition with properly SEO’d videos the opportunity to get high rankings is very possible!
4. Enhance Customer Experiences
With video is easier for customers to feel engaged and connected to a company without ever actually meeting the employees; it gives the consumers a point of reference which can lead them to feel more comfortable with reaching out and contacting you.
5. Increases Conversion
In a study by Internet Retailer, it is being seen that videos can help increase conversion in products. Videos have a great way of raising consumer confidence, product conversion, and help drive sales and traffic because people have a reference on how something works, looks, and is used before they purchase it.
6. Social Media Original Content
It is imperative to have social media accounts on a multitude of platforms nowadays to keep up with consumers and trends. Videos are fantastic original content for social media marketing. Sharing videos via social media is also a great way to open up a once untapped network of new possible consumers through the liking and sharing of your video.
7. A Greeter that Never Sleeps
No matter if you are available or not, a web video will be available to greet new and returning customers to your website. It is a 24/7 salesman that can welcome, direct, and inform customers when no one else is available to do so.
8. Create a Conversation
Through the means of social media and video sharing sites, videos can also set up a conversation between you and your customers.
9. Higher Credibility
By having the ability to actually show customers instead of just tell them, this will be able to give your company more credibility. Many types of videos can raise credibility for businesses- from past customer testimonials to product demos- and each can let your knowledge shine through.
10. Watching Over Reading
Nowadays more people enjoy watching video instead of reading, so by placing a video onto you site you will be catering to a wider range of individuals. Also, it’s always a good idea to supplement text with an expedited version of it in video form to make it fun!
Pat Walton has worked and written within the tech realm for many years now. When he’s not offering poignant advice, you can find him working on Actin Web Production services or playing on his vintage Gibson Les Paul.