Google rolled out its Google communities on Google Plus. A good description for comparison is Facebook Groups that you are already more familiar with. What you can achieve in Google communities is sharing of interests, building of connections, communications with different users that you can take advantage later to promote your blog. In this article, we will talk about simple ways on how to direct users to your blog through Google Communities.
So, let’s get started with 5 simple ways to promote your blog on Google Communities
1. Produce Cornerstone Content
Whenever you publish content to your blog, the next step is to recommend it to your Google Community. But make sure that what you produce is always cornerstone content where people would find valuable information. As nothing really beats awesome and original content, spend time and real effort in proofreading and checking your text and graphics before putting them out to public. Also, maintain a conversational tone in all your posts. In this way, you are establishing emotional connection to your readers that will make them stay for long and explore your blog more.
2. Interact with your Niche
Birds of the same feather flock together, as the saying goes. Likewise, in Google Communities, you will have to be grouped with the people with the same niche. Designed to support relationships between members of the community, Google Communities acts as a vessel where you can declare your interests and join communities and as well invite people to join yours.
3. Optimize Your Profile Information
Under your profile lies your basic information which is important in promoting your blog. This includes your name and the sites where you contribute posts to. When users become interested in the posts you share in the public Google+ community stream, they will tend to visit your profile and find more things about you. Essentially, they will click on the links of your websites and see if there are valuable contents applicable to their area of knowledge.
4. Be Active and Post Regularly
It is advisable to stay active in interacting with them by commenting on and sharing posts. You can also hit the +1 button as much as you like their posts truly. When you connect with the people with the same interests and expertise as you, you can gain leverage and find out from them how to build larger circles and expand your reach in targeting leads to your blog.
5. Implement Contests
Online contests with freebies and giveaways are most effective to get the attention of people in any network. The use of Google communities to build such contests is more fascinating than you think. Create a blog post with mechanics and prizes of the contest and share this to your Google community. Announce there as part of the post description that names of winners will be posted on your blog so they have to stay tuned to your blog updates. Encourage them next to subscribe to your RSS feeds to never miss the chance of knowing about your latest promotions and offerings.
Conclusion
At this point, we can say that promoting on Google communities can be worth the effort. Without any financial cost, you won’t be burdened in making campaigns and digital advertisements. What you only need to be concerned about is the way and effectiveness of your communication and interaction skills. In time, you will know the best ways on how to move about in Google communities. Find time to hang out with the members through Gmail, video and the chat feature. Discover the conversations that they most care about. Mention that you have what they want and need in your blog by sharing your URL easily.
+Tony Evans is a freelance web designer, a holder of a Diploma of Management at Upskilled Australia and a mother of a beautiful daughter, Athena. She has a passion in Aerobics and cooking healthy recipes.