There are many factors that contribute towards Google being the most popular search engine in the world. Whenever you think of searching some information on the internet you may consider Google as your first option for searching. This is because of its searching technique; value added services and features like- Gmail, gtalk. It has many applications like- Google AdSense, Google Doc, Google+, Google finances, etc. Not only just features and different applications Google search offers many benefits to its users, now it has become the most familiar search engine throughout the world. The following reasons make Google the best the search engine:
- Instant search: Google offers the most relevant results whenever users enter queries; it extracts the information related to search engines by using crawler based software. It is ranked in the number 1 position amongst search engines because of its popularity, more people use this for searching than any other search engines.
- Searching options: Other than text format you can make use of images and videos to search content. Also you can find physical locations using Google maps. You can even access features like the news, calendars, books etc.
- Update: Search engine algorithms are updated regularly so as to avoid miss-use of algorithms and also to identify spammers with its updates. You can consider recent Google panda and penguin updates as examples.
- Separate area: It puts paid ads in a separate area rather than mixing them in the organic search; it clearly mentions that this is a paid add. Whereas other search engines display adds not by considering relevancy but by considering cash paid by advertiser, the more they pay the more adds will be displayed.
- It is SEO friendly: Most users use it for SEO purposes since Google ranks pages higher if the website follows all the rules and suggestions. If your website is not SEO friendly make it so by considering an online marketing agency.
- It is a site directory: If you want to explore anything you can do it very easily and helps in discovering lots of information on different topics, this is because it has shared a larger number of websites.
- Speed: The speed with which it displays results for a particular keyword search cannot be compared with any other search engine. Google shows a much higher number of links and makes user accessibility more convenient in getting related information.
- You can customise :your home page into different colourful formats. It offers users a chance to select format from a wide range of Google formats. For example-purpoogle.com, isearchpink.com, and you can select other formats from sleeksearch.com.
Kate Ford is Tech writer from the UK, working with an online marketing agency. Catch her @thetechlegend on Twitter