The very fact that Facebook is a common hub for people with different interest and activities makes it the most-wanted advertising source for online and offline business holders. With more than 1/6th of the population of the world active on facebook, it boasts unprecedented power when it comes to a platform for software distribution. With the constant evolution of the Facebook Platform, it is becoming easier for both developers and users to have a better experience with facebook. It has the ability to share contents and concepts among hundreds and thousands of in-house users.
There are various methods of optimizing your application for gaining viral traffic on Facebook. Here is a guide to make viral applications for Facebook.
Prioritize the value aspect
Make an application that offers great value to users. Think for yourself if a specific application would interest you or what kind of application would you be interested in. If you do not have any good reason to like your own application or do not feel that your application is of great value, just drop the idea at once.
Reward your visitors well
Offers users with the incentive they deserve for sharing your application with their friends. Your incentives can be anything between ranking or money or prize winning. You need not necessarily have to entice users to recommend friends even before they use it. This tactic may not work as many users have boycotted for the popularity of such applications.
The sharing mantra
Sharing is the most important engagement a user can do with your application. Make an app that users might enjoy more when friends join them. Say a game or a simple application, today people love to share it with friends and family and boast all that they know or possess.
Make it easy to be invited and shared
Make it easy to invite friends by giving a link in the most visible spot of the webpage. You can entertain different methods of sharing the application.
5) Encourage Interactions
Build an app that allows all kinds of interactions with friends so that its visibility and value is more.
Give more freedom to users
Let your users create their own contents. Users might want to promote and share contents that they created.
Advertising is the biggest challenge
Ensure that visitors are aware of your application. Promoting them in the right channels is an important factor. For example, if your app is related to the health industry, then make sure you are advertising it among the health communities and groups.
Influential Factors
1) Companies with a huge fan base do not find it easy to reach all its fans. But in the cases of viral app marketing so far, a fresh page with the least fans are more likely to fire up than an existing page with lots of fans.
2) Those that are willing to take more risk or be more innovative have succeeded better.
3) An estimated twenty million Facebook fans connect to brand websites every day. A well-designed fan page can attract audience that is hungry to engage in your business.
4) New ideas, good and original content are the key to success.
If application development is a challenge, then marketing your apps in the right way is a bigger challenge. As you would have realized by now, you may not meet with big success unless you market your app well just like you would have marketed any product online. Social media sites are a boon to marketing and you will do well if you can grab what is on offer.
Good luck!!